Laguna Beach Magazine August 2010 : Page 32

made easier during the reception when the artist is present to talk about the work. To make our receptions special, we primarily concentrate on the art, really pushing to bring something new to Laguna Beach. There are so many amazing galleries here, each with their own unique perspectives. What sets Notion apart is our ingénue status. I have no choice but to approach each exhibit as a chance to experiment. To attend an opening at Notion is to experience music, art and individuals who are aligned with the very latest. sier during the reception when the artist is present to talk about the work. To make our receptions special, we primarily concentrate on the art, really pushing to bring something new to Laguna Beach. There are so many amazing galleries here, each with their own unique perspectives. What sets Notion apart is our ingénue status. I have no choice but to approach each exhibit as a chance to experiment. To attend an opening at Notion is to experience music, art and individuals who are aligned with the very latest. Townley Townley Gallery (and Gallery 104 in San Clemente) Shane Townley, Owner The key elements to a great reception have everything to do with the artist we are having the reception for. In an artist, we look for amazing work, a great personality and an interesting story behind what makes that artist create. For the re-ception itself, live music and live demonstrations are key. This holds people’s interest, and they can see what goes into creating a piece. We had the very famous Hugo Rivera sketching a live model at the March Art Walk, and this show was definitely the talk of the town. At our receptions we have wine tasting, food mArGe ChApmAn catered by local restaurants, live music, and you will always be able to meet an artist in person. We have artist demonstrations four times a year. Attendees can have a great night of entertainment and culture. Great benefits to the galleries include being able to educate the public about fine art and the particular artists they might be interested in. For artists, being able to talk about the tech-niques and the time that goes into a piece is very important. Personal connections are constantly made at the receptions by artists as well as gallery associates that might have never occurred on any given day. With wine and live music, attendees are more inclined to stay longer and enjoy every individual piece which, in turn, greatly increases sales for the galleries and artists. Sue Greenwood Fine Art Sue Greenwood, Owner The key element is called “plant, weed, seed, and grow.” We plant many seeds prior to schedul-ing artists’ initial exhibitions. We educate inter-ested collectors on a particular artist’s work, and they start to follow the progress of that artist. It is a long, slow process, typically done one to two years in advance of a solo exhibition. We exhibit artists’ works in group exhibitions and show their 32 LAGUNABEACHMAG.CoM AUGUST/SEPTEMBER 2010 Courtesy sue Greenwood

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